Marketing is that segment of business, which directly interfaces with the customer or the target audience. Be it a product or a service, marketing plays a key role in projecting what the business performs and what it achieves. Marketing management will cover all areas about understanding the business, perceiving consumer interests, and incorporating strategies to establish the business as a brand. There are lucrative career options for MBA marketing professionals across business verticals. A candidate who has done his MBA in marketing can work as a Brand manager, marketing manager, market research analyst, and new product manager. Other profiles include sales manager, advertising manager, PR (public relations) director and marketing communications Manager. Consulting firms take in MBA marketing professionals as new market developers, strategists or customer segmentation specialists.
With the diversified industrial set-up and a globally-exposed consumer, business marketing is on the throes of innovative strategies for its target customer and, MBA marketing programs help to create the skills for that.